CORPORATE IDENTITY
LOGOS, SYMBOLS
BRAND NAMING
WE ARE BRAND ARCHITECTS. WE CREATE BRANDS.
WE BUILD BUSINESSES. WE ESTABLISH LEGACIES.
Design Talkies has built and worked with brands that stand the test of time and the rigors of market competition in a new digital world.
We take it back to basics. Solid positioning. Identity development, systems and guidelines that are rock solid. Messaging consistent as the day is long. Then we mix these with design and creative that reflects today’s marketplace sensibility.
The result – iconic brands that serve your company for the long haul.
BRAND AUDIT
Auditing a brand means discovering the reputation that you already have—the perks, the pitfalls, and the competition. Our audit process illuminates brand equity and liabilities so you can know what people are really saying when you’re not in the room.
We dig in to uncover the greatness already present inside an organization, though it may be hiding or lost amidst the noise. By interviewing a range of stakeholders, we begin to see the brand the way they see it. We’ll sift through all past and present marketing materials to better grasp exactly how you’ve positioned your brand to date. Lastly, we’ll thoroughly examine the competitive market to see what the other guys are doing in your field. This comprehensive process provides a clear scope of your brand’s existing reputation—its best and worst sides, and everything in between.
BRAND STRATEGY
The big idea behind brand strategy is direction: once you’ve unearthed your brand’s reputation, which way will you take it from there? Our strategists help you define the key components to answer that question and get your brand moving down the right road.
If your brand and reputation aren’t what you want them to be, we’re here to help you define their best possible future. Determining why you exist, what makes you different, and where you are going are all at the heart of our strategy process.
Our process focuses on collaboration, realizing that while we are experts in branding, you are experts in your business. Our strategists will guide your team to reach a consensus about what your brand ideally could be, while ensuring that the heart of the brand is not lost in the process. Brand strategy begins in the audit phase as we begin to grasp current assets of the brand; we then present our key insights in a workshop with your leadership team. The result of this phase is a one-page Brand Brief, which serves as the lens through which we will construct the elements of your brand.
VISUAL IDENTITY SYSTEMS
Your brandmark will be more than just an impressive image; it will be a visual language that communicates the identity of your brand. People don’t just see colors and lines—they attach their experiences with your brand and the mark that identifies it. Our designers create courageously, working with you to find the most memorable visual expression of your brand.
The visual identity process begins with a conversation about business objectives and reasons for change. Every mark becomes familiar and develops a reputation—we want to know what your brand’s reputation is, and why you’re looking for something new. If a brandmark holds enough positive equity, we’ll apply an evolutionary approach to infuse new life into a familiar visual identity. Sometimes more comprehensive changes need to be made—a revolutionary design to re-create the identity altogether. Whether you’re looking for a new mark, an overall look and feel, or a set of brand guidelines to ensure quality across all mediums, our design team can help. Our goal is to understand where you are and create a mark that moves your brand toward where you want to be.